Entrepreneurship successfully launching new ventures
Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University
- Quinta edición
- Boston (Massachusetts, Estados Unidos) Pearson 2016
- xix, 568 páginas ilustraciones
Incluye referencias bibliográficas e índices y glosario
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.