Brands and branding
Rita Clifton ; con Sameena Ahmad ... [y otros]
- Segunda edición
- Nueva York (Estados Unidos) Bloomberg Press 2009
- xvii, 284 p páginas [16] láminas ilustraciones, fotografías
- The economist .
What is a brand? The financial value of brands The social value of brands What makes brands great Brand strategy Brand experience Visual and verbal identity Brand communications The public relations perspective on branding Brand protection Globalisation and brands Branding in asia From elephant to tiger : brands and branding in india Branding places and nations Brand 2.0 : brands in a digital world An alternative perspective on brands : markets and morals The future of brands Rita Clifton -- Tom Blackett -- Jan Lindemann -- Giles Gibbons -- Jez Frampton -- Iain Ellwood -- Shaun Smith -- Tony Allen, John Simmons -- Paul Feldwick -- Deborah Bowker -- Allan Poulter -- Sameena Ahmad -- Jonathan Chajet -- Max Raison -- Simon Anholt -- Andy Hobsbawm -- Deborah Doane -- Rita Clifton. Introduction
9781576603505 (2a. Ed.)
Marcas de empresas Imagen y diseño corporativo Cultura corporativa Productos de marca Administración de empresas