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Reputation management : the key to successful public relations and corporate communication

por Doorley, John
Autores adicionales: Garcia, Helio Fred
Declaración de edición:Tercera edición Publicado por : Routledge (New York) Detalles físicos: 408 páginas ISBN:9780415716277 (3a.Ed.). Año : 2015 Lista(s) en las que aparece este ítem: Escuela de Administración
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Libro 659.2 D691r (Navegar estantería) 3a.Ed. Ej.1 Prestado 07/12/2018

1: Reputation Management. 2: Ethics and Communication. 3: Media Relations, By The authors and Jennifer Pfahler, Edelman PR. 4: Social Media, by Laurel Hart, Logos Consulting Group. 5: Organizational Communication, by Jeff Grimshaw, Tanya Mann, and Lynne Viscio, MGStrategy. 6: Government Relations, by Ed Ingle, Microsoft Corporation. 7: Community Relations. 8. Investor Relations, by the authors with Eugene L. Donati, Lycoming College and NYU. 9: Integrated Communication: Everything Communicates, by Tim P. McMahon, Creighton University. 10: Issues Management. 11: Crisis Communication. 12: Corporate Responsibility, by Anthony P. Ewing, Logos Consulting Group and Columbia Law School. 13: Public Relations Consulting: Consulting & Corporate Communication -- The Nexus, by Louis Capozzi, Chairman, retired, MSL Group. 14: Challenges and Opportunities in Corporate and Organizational Communication.

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"

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