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Research methods for business students

por Saunders, Mark
Autores adicionales: Lewis, Philip -- 1945- | Thornhill, Adrian
Declaración de edición:Séptima edición Publicado por : Pearson (Harlow) Detalles físicos: xxvi, 741 páginas ISBN:9781292016627 (7a.Ed.). Año : 2016 Lista(s) en las que aparece este ítem: Escuela de Administración
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Cover; Title Page; Copyright Page; Brief Contents; Contents; How to use this book; Preface; Contributors; Publisherâ#x80;#x99;s acknowledgements; Chapter 1 Business and management research, reflective diaries and the purpose of this book; Learning outcomes; 1.1 Introduction; 1.2 The nature of research; 1.3 Business and management research; 1.4 The research process; 1.5 Keeping a reflective diary or research notebook; 1.6 The purpose and structure of this book; 1.7 Summary; Self-check questions; Review and discussion questions

Progressing your research project: Starting your reflective diary or notebookReferences; Further reading; Case 1: Researching buyerâ#x80;#x93;supplier relationships; Self-check answers; Chapter 2 Formulating and clarifying the research topic; Learning outcomes; 2.1 Introduction; 2.2 Attributes of a good research topic; 2.3 Generating and refining research ideas; 2.4 Turning research ideas into research projects; 2.5 Writing your research proposal; 2.6 Summary; Self-check questions; Review and discussion questions; Progressing your research project: From research ideas to a research proposal

Case 4: Chinese tourists and their duty-free shopping in GuamSelf-check answers; Chapter 5 Formulating the research design; Learning outcomes; 5.1 Introduction; 5.2 Choice and coherence in research design; 5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods research design; 5.4 Recognising the purpose of your research design; 5.5 Choosing a research strategy or strategies; 5.6 Choosing a time horizon; 5.7 Establishing the ethics of the research design; 5.8 Establishing the quality of the research design; 5.9 Taking into account your role as researcher

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

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