TY  - BOOK
AU  - Barringer,Bruce R.
AU  - Ireland,R.Duane
TI  - Entrepreneurship: successfully launching new ventures
SN  - 9780133797190 (5a.Ed.)
U1  - 658.11 20
PY  - 2016///
CY  - Boston (Massachusetts, Estados Unidos)
PB  - Pearson
KW  - Emprendimiento empresarial
KW  - Empresas comerciales
KW  - Nuevas empresas
N1  - Incluye referencias bibliográficas e índices y glosario; Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index
ER  -