TY  - BOOK
AU  - Westwood,John
TI  - How to write a marketing plan
T2  - Creating success series
SN  - 9780749467128 (5a.Ed.)
U1  - 658.802 20
PY  - 2016///
CY  - Filadelfia (Pensilvania, Estados Unidos)
PB  - Kogan Page
KW  - Mercadeo
KW  - Administración
KW  - Communication
KW  - Consumidores
KW  - Publicidad
KW  - Relaciones públicas
N1  - Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market
ER  -