TY  - BOOK
AU  - Clifton,Rita
AU  - Ahmad,Sameena
TI  - Brands and branding
T2  - The economist
SN  - 9781576603505 (2a. Ed.)
U1  - 658.827 20
PY  - 2009///
CY  - Nueva York (Estados Unidos)
PB  - Bloomberg Press
KW  - Marcas de empresas
KW  - Imagen y diseño corporativo
KW  - Cultura corporativa
KW  - Productos de marca
KW  - Administración de empresas
N1  - Introduction; Rita Clifton --; What is a brand?; Tom Blackett --; The financial value of brands; Jan Lindemann --; The social value of brands; Giles Gibbons --; What makes brands great; Jez Frampton --; Brand strategy; Iain Ellwood --; Brand experience; Shaun Smith --; Visual and verbal identity; Tony Allen; John Simmons --; Brand communications; Paul Feldwick --; The public relations perspective on branding; Deborah Bowker --; Brand protection; Allan Poulter --; Globalisation and brands; Sameena Ahmad --; Branding in asia; Jonathan Chajet --; From elephant to tiger : brands and branding in india; Max Raison --; Branding places and nations; Simon Anholt --; Brand 2.0 : brands in a digital world; Andy Hobsbawm --; An alternative perspective on brands : markets and morals; Deborah Doane --; The future of brands; Rita Clifton
ER  -