Research methods for business students
Saunders, Mark
1959-
creator
Lewis, Philip
1945-
Thornhill, Adrian
text
nyu
Harlow
Pearson
2016
Séptima edición
monographic
eng
xxvi, 741 páginas
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
Cover; Title Page; Copyright Page; Brief Contents; Contents; How to use this book; Preface; Contributors; Publisherâ#x80;#x99;s acknowledgements; Chapter 1 Business and management research, reflective diaries and the purpose of this book; Learning outcomes; 1.1 Introduction; 1.2 The nature of research; 1.3 Business and management research; 1.4 The research process; 1.5 Keeping a reflective diary or research notebook; 1.6 The purpose and structure of this book; 1.7 Summary; Self-check questions; Review and discussion questions
Progressing your research project: Starting your reflective diary or notebookReferences; Further reading; Case 1: Researching buyerâ#x80;#x93;supplier relationships; Self-check answers; Chapter 2 Formulating and clarifying the research topic; Learning outcomes; 2.1 Introduction; 2.2 Attributes of a good research topic; 2.3 Generating and refining research ideas; 2.4 Turning research ideas into research projects; 2.5 Writing your research proposal; 2.6 Summary; Self-check questions; Review and discussion questions; Progressing your research project: From research ideas to a research proposal
Case 4: Chinese tourists and their duty-free shopping in GuamSelf-check answers; Chapter 5 Formulating the research design; Learning outcomes; 5.1 Introduction; 5.2 Choice and coherence in research design; 5.3 Methodological choice: the use of a quantitative, qualitative or mixed methods research design; 5.4 Recognising the purpose of your research design; 5.5 Choosing a research strategy or strategies; 5.6 Choosing a time horizon; 5.7 Establishing the ethics of the research design; 5.8 Establishing the quality of the research design; 5.9 Taking into account your role as researcher
Mark Saunders, Philip Lewis, Adrian Thornhill
Texto en inglés
Negocios
Investigaciones
Negocios
Procesamiento de datos
Administración de empresas
650.072
9781292016627 (7a.Ed.)
2015019451
Co-BoUCM
181031
20211105120900.0
ocn961899773
spa