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Driving digital strategy

por Gupta, Sunil

Publicado por : Harvard Business Review Press (Boston) Detalles físicos: viii, 267 páginas ilustraciones ISBN:9781633692688.

Tema(s): Planificación empresarial | Planeación estratégica | Innovaciones tecnológicas

Año : 2018

Existencias ( 2 )
Notas de título ( 3 )

Tipo de ítem	Ubicación actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras	Reserva de ítems
Libro	Sede del Emprendimiento, Innovación y Creación 1er piso	Libro	658.4012 G977d (Navegar estantería)	Ej.1	Disponible		100158189
Libro	Sede del Emprendimiento, Innovación y Creación 1er piso	Libro	658.4012 G977d (Navegar estantería)	Ej.2	Disponible		100158190

Total de reservas: 0

Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management

Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.

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