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Chaffey, Dave 1963-

E-business& e-commerce management strategy, implementation and practice E-business and e-commerce management Dave Chaffey - 5th ed - Harlow (Essex, Inglaterra) Pearson/Financial Times Prentice Hall 2011 - xxxi, 733 páginas ilustraciones, mapas a color

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization

ISBN: 9780273752011

Subjects--Topical Terms:
Comercio electrónico
Empresas comerciales--Redes de computación
Internet--Aspectos económicos

Dewey Class. No.: 658.872