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Curtin, Richard Thomas

Consumer expectations micro foundations and macro impact Richard Thomas Curtin - New York Cambridge University Press 2019 - xix, 343 páginas

"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--


Texto en inglés

9781107004696 9780521181136

2018039109


Consumidores
Comportamiento del consumidor
Mercadeo
Administración de mercadeo

658.8342



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