Experiential marketing consumer behaviour, customer experience and the 7Es

Batat, Wided

Experiential marketing consumer behaviour, customer experience and the 7Es Wided Batat - New York Routledge, Taylor & Francis Group 2019 - xxiv, 277 Paginas ilustraciones

Incluye referencias bibliográficas e índices

9781138293151 (hardback : alk. paper) 9781138293168 (pbk. : alk. paper)


Marketing
Comportamiento del consumidor
Relaciones con el cliente
Marketing relacional