Creating responsible and inclusive fashion brand narratives theory and practice

Huggard, Emily

Creating responsible and inclusive fashion brand narratives theory and practice Emily Huggard - 1a.Ed - Abingdon, Oxon; New York, NY Routledge 2026 - xix, 162 paginas ilustraciones

Incluye referencias bibliográficas e índices

9781032851402 (hbk) 9781032851419 (pbk) 9781003516750 (ebk)


Branding (Marketing)
Gestión de productos
Responsabilidad social de las empresas
Estrategias de marca
Productos comerciales
Merchandising de moda