APA

Peter J. P., Olson J. C., . (2005). Consumer behavior and marketing strategy. Nueva York (Estados Unidos): McGraw-Hill.

Chicago

Peter J Paul, Olson Jerry C, . 2005. Consumer behavior and marketing strategy. Nueva York (Estados Unidos): McGraw-Hill.

Harvard

Peter J. P., Olson J. C., . (2005). Consumer behavior and marketing strategy. Nueva York (Estados Unidos): McGraw-Hill.

MLA

Peter J Paul, Olson Jerry C, . Consumer behavior and marketing strategy. Nueva York (Estados Unidos): McGraw-Hill. 2005.