APA

Keller K. L., . (2003). Strategic brand management building, measuring, and managing brand equity. Upper Saddle River (Nueva Jersey, Estados Unidos): Prentice Hall.

Chicago

Keller Kevin Lane, . 2003. Strategic brand management building, measuring, and managing brand equity. Upper Saddle River (Nueva Jersey, Estados Unidos): Prentice Hall.

Harvard

Keller K. L., . (2003). Strategic brand management building, measuring, and managing brand equity. Upper Saddle River (Nueva Jersey, Estados Unidos): Prentice Hall.

MLA

Keller Kevin Lane, . Strategic brand management building, measuring, and managing brand equity. Upper Saddle River (Nueva Jersey, Estados Unidos): Prentice Hall. 2003.