Focus groups theory and practice
Stewart, David W.
Focus groups theory and practice David W. Stewart, Prem N. Shamdasani, Dennis W. Rook - 2nd ed - Thousand Oaks (California, Estados Unidos) SAGE Publications 2007 - xii, 188 páginas - Applied Social Research Methods Series 20 .
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
0761925821 076192583X 9780761925828 9780761925835
Ciencias sociales--Investigaciones
Ciencias sociales--Investigaciones--Metodología
Grupos sociales
Focus groups theory and practice David W. Stewart, Prem N. Shamdasani, Dennis W. Rook - 2nd ed - Thousand Oaks (California, Estados Unidos) SAGE Publications 2007 - xii, 188 páginas - Applied Social Research Methods Series 20 .
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
0761925821 076192583X 9780761925828 9780761925835
Ciencias sociales--Investigaciones
Ciencias sociales--Investigaciones--Metodología
Grupos sociales