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Friend, Graham.

Guide to business planning Graham Friend y Stefan Zehle. - Londres (Inglaterra) The economist in association with Profile Books c2004 - 281 páginas ilustraciones

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.

ISBN: 1861974744

Subjects--Topical Terms:
Administración de empresas
Comportamiento organizacional
Planificación estratégica

Dewey Class. No.: 658.4012