Detalles MARC
| 000 -ENCABEZADO |
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| Número de control [NR] |
04389cam a2200409Mi 4500 |
| 001 - NÚMERO DE CONTROL |
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| control field |
ocn961570028 |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| control field |
20170712074225.0 |
| 006 - DE LONGITUD FIJA DE DATOS ELEMENTOS - CARACTERÍSTICAS ADICIONALES DEL MATERIAL - INFORMACIÓN GENERAL |
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| fixed length control field |
m o d |
| 007 - CAMPO DESCRIPCIÓN FÍSICA FIJA - INFORMACIÓN GENERAL |
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| fixed length control field |
cr un |||||||| |
| 008 - DE LONGITUD FIJA DE DATOS DE ELEMENTOS - INFORMACIÓN GENERAL |
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| Elementos de longitud fija [NR] |
170502s2012 enka frb 001 0 eng d |
| 020 ## - NUMERO INTERNACIONAL NORMALIZADO PARA LIBROS [R] |
|---|
| Número Internacional Normalizado del libro [NR] |
9780749464721 (2a.Ed.) |
| 020 ## - NUMERO INTERNACIONAL NORMALIZADO PARA LIBROS [R] |
|---|
| Número Internacional Normalizado del libro [NR] |
0749464720 |
| 020 ## - NUMERO INTERNACIONAL NORMALIZADO PARA LIBROS [R] |
|---|
| ISBN Cancelado/ Invalidado [R] |
9780749464714 (2a.Ed.) |
| 020 ## - NUMERO INTERNACIONAL NORMALIZADO PARA LIBROS [R] |
|---|
| ISBN Cancelado/ Invalidado [R] |
0749464712 |
| 020 ## - NUMERO INTERNACIONAL NORMALIZADO PARA LIBROS [R] |
|---|
| ISBN Cancelado/ Invalidado [R] |
9780749457020 |
| 035 ## - NUMERO DE CONTROL DEL SISTEMA [R] |
|---|
| Número de control del sistema [NR] |
(OCoLC)961570028 |
| 040 ## - FUENTE DE CATALOGACION [NR] |
|---|
| Agencia de catalogación original [NR] |
Co-BoUCM |
| Idioma de catalogación [NR] |
spa |
| Quien Cataloga |
Saul Niño |
| Quien Clasifica |
Saul Niño |
| 041 0# - CODIGO DE IDIOMA [R] |
|---|
| Código de idioma para texto/pista de sonido o título separado [R] |
Inglés |
| 245 10 - MENCION DE TITULO [NR] |
|---|
| Título [NR] |
Shopper marketing |
| Parte restante del título [NR] |
how to increase purchase decisions at the point of sale |
| Mención de responsabilidad, etc. [NR] |
Markus Stahlberg, Ville Maila |
| 250 ## - MENCION DE EDICION [NR] |
|---|
| Mención de edición [NR] |
Segunda edición |
| 260 ## - PUBLICACION, DISTRIBUCION, ETC. (PIE DE IMPRENTA) [R] |
|---|
| Lugar de publicación, distribución, etc. [R] |
Londres (Inglaterra) |
| Nombre del editor, distribuidor, etc. [R] |
Kogan Page |
| Fecha de publicación, distribución, etc. [R] |
2012 |
| 300 ## - DESCRIPCION FISICA [R] |
|---|
| Extensión [R] |
282 páginas |
| Otros detalles físicos [NR] |
ilustraciones |
| 504 ## - NOTA DE BIBLIOGRAFIA, ETC. [R] |
|---|
| Nota de bibliografía, etc. [NR] |
Incluye referencias bibliográficas e índices |
| 505 0# - NOTA DE CONTENIDO CON FORMATO PREESTABLECIDO [R] |
|---|
| Nota de contenido con formato preestablecido [NR] |
Part One. Definition: what is shopper marketing? -- Chapter 1. Science of shopping -- Chapter 2. Point of view on shopper marketing -- Chapter 3. Shopper marketing the discipline, the approach -- Chapter 4. Seven steps towards effective shopper marketing -- Chapter 5. Bringing shopper into category management -- Chapter 6. Science of shopping -- Chapter 7. Illogic inside the mind of the shopper -- Chapter 8. For shoppers there's no place like home -- Chapter 9. The three shopping currencies -- Chapter 10. The shopping motives of Chinese shoppers -- Part Two. Strategy: how to approach shopper marketing -- Chapter 11. Connecting, engaging and exciting shoppers -- Chapter 12. Tailing your shoppers retailing for the future -- Chapter 13. Retail media a catalyst for shopper marketing -- Chapter 14. Integrated communications planning for shopper marketing -- Chapter 15. The conversion model for shopper research -- Chapter 16. Internationalization of shopper marketing -- Chapter 17. Ensuring your brand gets on the shopping list -- Chapter 18. Bridging gaps retail in the emerging Indian market -- Chapter 19. The missing link turning shopper insight into practice -- Chapter 20. Capitalize on unrealized demand among shoppers -- Chapter 21. Shopper promotions what can marketers learn from price discounts? -- Chapter 22. Marketing as a crucial part of retailer partnership -- Chapter 23. Touching the elephant -- Chapter 24. Future shock -- Chapter 25. Shopper marketing's true potential -- Chapter 26. Putting the shopper in your shopper marketing strategy -- Part Three. What is shopper marketing in action? -- Chapter 27. Improving shopper marketing profitability with innovative promotions -- Chapter 28. The circle of shopper marketing mechanization -- Chapter 29. Nestlé Rossiya, Russia -- Chapter 30. Connected shoppers are here, now -- but how do you connect with them? -- Chapter 31. Tesco Fresh and Easy, USA -- Chapter 32. Shopper-oriented pricing strategies -- Chapter 33. Packaging can be your best investment -- Chapter 34. The real power of brands in the digital world what marketers must know about the online shopping decision process -- Chapter 35. 'Too many choices' -- and their implications for package design -- Chapter 36. Maximizing ROI of package promotions. |
| 520 ## - NOTA DE RESUMEN, ETC. [R] |
|---|
| Nota de sumario, etc. [NR] |
"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"-- |
| 546 ## - NOTA DE IDIOMA [R] |
|---|
| Nota de idioma [NR] |
Texto en inglés |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMATICO [R] |
|---|
| Término temático o nombre geográfico como elemento de entrada [NR] |
Publicidad |
| 9 (RLIN) |
22914 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMATICO [R] |
|---|
| Término temático o nombre geográfico como elemento de entrada [NR] |
Mercadeo |
| 9 (RLIN) |
19305 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMATICO [R] |
|---|
| Término temático o nombre geográfico como elemento de entrada [NR] |
Consumidores |
| Subdivisión general [R] |
Toma decisiones |
| 9 (RLIN) |
11728 |
| 650 #7 - ASIENTO SECUNDARIO DE MATERIA - TERMINO TEMATICO [R] |
|---|
| Término temático o nombre geográfico como elemento de entrada [NR] |
Compras |
| Subdivisión general [R] |
Toma decisiones |
| 9 (RLIN) |
11308 |
| 690 #0 - ASUNTO AGREGADO LOCAL DE ENTRADA - TÉRMINO TEMÁTICO (OCLC, RLIN) |
|---|
| Acceso temático local |
Administración de empresas |
| 9 (RLIN) |
435 |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL [R] |
|---|
| Nombre personal [NR] |
Stahlberg, Markus |
| Término de relación [R] |
editor |
| 9 (RLIN) |
85491 |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL [R] |
|---|
| Nombre personal [NR] |
Maila, Ville |
| Término de relación [R] |
editor |
| 9 (RLIN) |
85492 |
| 776 08 - ASIENTO DE SOPORTE FISICO ADICIONAL [R] |
|---|
| Título [NR] |
Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale |
| Número Internacional Normalizado para Libros - ISBN [R] |
9780749464714 |
| 942 ## - ELEMENTOS DE ENTRADA AGREGADOS (KOHA) |
|---|
| Sistema de clasificación |
DEWEY |
| Tema principal |
Administración |
| Tipo de ítem principal el descrito en 300a |
Libro |
| Edición |
2 |
| Clasificación |
659.1 |
| Parte restante de la signatura top. |
S559m |