TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing  a strategic perspective
SN  - 0132285355
U1  - 658.8 20
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Deportes
KW  - Aspectos económicos
KW  - Estados Unidos
KW  - Mercadeo
N1  - Emergence of sports marketing. -- Contingency framework for strategic sports marketing. -- Research tools for understanding sports consumers. -- Understanding participants as consumers. -- Understanding spectators as consumers. -- Segmentation, targeting, and positioning. -- Sports product concepts. -- Managing sports products. -- Promotion concepts. -- Promotion mix elements. -- Sponsorship programs. -- Pricing concepts and strategies. -- Implementing and controlling the strategic sports marketing process
UR  - http://www.loc.gov/catdir/toc/ecip0810/2008005328.html
ER  -