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  <titleInfo>
    <title>Neuromarketing, cuando el Dr. Jekyll descubrió a Mr. Hyde</title>
  </titleInfo>
  <name type="personal">
    <namePart>García Palomo, Juan Pedro</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Martínez Montes, Esperanza</namePart>
  </name>
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  <originInfo>
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    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <dateIssued>2013</dateIssued>
    <publisher>Ediciones de la U</publisher>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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  <physicalDescription>
    <extent>187 páginas ilustraciones</extent>
  </physicalDescription>
  <note type="statement of responsibility">Juan Pedro García Palomo y Esperanza Martínez Montes</note>
  <note>Incluye referencias bibliográficas e índices</note>
  <subject authority="">
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject authority="">
    <topic>Mercadeo</topic>
  </subject>
  <identifier type="isbn">9789587621501</identifier>
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    <recordCreationDate encoding="marc">140116</recordCreationDate>
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