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  <titleInfo>
    <title>Marketing y publicidad en Internet</title>
  </titleInfo>
  <name type="personal">
    <namePart>Martí Parreño, José</namePart>
    <role>
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  <genre authority="marc">survey of literature</genre>
  <genre authority="marc">biography</genre>
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    <place>
      <placeTerm type="text">Bogotá (Colombia)</placeTerm>
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    <publisher>Ediciones de la U.</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>256 páginas ilustraciones y gráficas</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">José Martí Parreño</note>
  <note>Incluye referencias bibliográficas e índices</note>
  <subject authority="">
    <topic>Administración de empresas</topic>
  </subject>
  <subject authority="">
    <topic>Mercadeo en internet</topic>
  </subject>
  <subject authority="">
    <topic>Publicidad en Internet</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Mercadeo</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9789588675480</identifier>
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    <recordCreationDate encoding="marc">121122</recordCreationDate>
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