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  <titleInfo>
    <nonSort>El </nonSort>
    <title>precio</title>
    <subTitle>clave de la rentabilidad estrategias de marketing para su negocio</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Restrepo Abad, Nicolás</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">survey of literature</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ck</placeTerm>
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    <place>
      <placeTerm type="text">Bogotá (Colombia)</placeTerm>
    </place>
    <publisher>Editorial Planeta Colombiana</publisher>
    <dateIssued>2010</dateIssued>
    <dateIssued encoding="marc">2013</dateIssued>
    <edition>3a ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>208 páginas ilustraciones y gráficas</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Nicolás Restrepo Abad</note>
  <note>Incluye referencias bibliográficas</note>
  <subject authority="">
    <topic>Control de precios</topic>
  </subject>
  <subject authority="">
    <topic>Estrategias de mercadeo</topic>
  </subject>
  <subject authority="">
    <topic>Mercadeo</topic>
    <topic>Toma de decisiones</topic>
  </subject>
  <subject authority="">
    <topic>Oferta y demanda</topic>
  </subject>
  <subject authority="">
    <topic>Precios</topic>
  </subject>
  <identifier type="isbn">9789584224385</identifier>
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    <recordCreationDate encoding="marc">110713</recordCreationDate>
    <recordChangeDate encoding="iso8601">20140903175017.0</recordChangeDate>
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