exercises, projects, and cases Punnett, Betty Jane creator text survey of literature xxu Armonk (Nueva York, Estados Unidos) M.E. Sharpe 2011 2a ed monographic eng ix, 158 páginas ilustraciones Defining an international company : worksheet for exercise 1 -- Moving from domestic to global : worksheet for exercise 2 -- Benefits of trade -- Trade considerations : worksheet for exercises 3 and 4 -- Choosing your suppliers : worksheet for exercise 5 -- Friendly negotiations : worksheet for exercise 6 -- How do you negotiate? : worksheet for exercise 7 -- The relative value of money : worksheet for exercise 8 -- Pricing exports : worksheet for exercise 9 -- Advertising campaigns : worksheet for exercise 10 -- Marketing mistakes : worksheet for exercise 11 -- Effective advertising : worksheet for exercise 12 -- Expatriate assignment and repatriation : worksheet for exercise 13 -- Social responsibility : it depends on your point of view : worksheet for exercise 14 -- Environmental concerns and advocacy : worksheet for exercise 15 -- Child labor and international managers : worksheet for exercise 16 -- What is bribery? : worksheet for exercise 17 -- Describing culture : worksheet for exercise 18 -- Diversity and cross-national management : worksheet for exercise 19 -- Cross-cultural leadership style : worksheet for exercise 20 -- Cross-cultural motivation : worksheet for exercise 21 -- Cross-cultural awareness quiz -- New behaviors -- Managing political risk : worksheet for exercise 24 -- Risk assessment and management : worksheet for exercise 25. specialized Betty Jane Punnett Administración de empresas Empresas de negocios internacionales Administración Negocios internacionales 9780765625489 CO-BoUCM 100506 20140903175035.0 spa