TY  - BOOK
AU  - Punnett,Betty Jane
TI  - Experiencing international business and management: exercises, projects, and cases
SN  - 9780765625489
PY  - 2011///
CY  - Armonk (Nueva York, Estados Unidos)
PB  - M.E. Sharpe
KW  - Administración de empresas
KW  - Empresas de negocios internacionales
KW  - Administración
KW  - Negocios internacionales
N1  - Defining an international company : worksheet for exercise 1 -- Moving from domestic to global : worksheet for exercise 2 -- Benefits of trade -- Trade considerations : worksheet for exercises 3 and 4 -- Choosing your suppliers : worksheet for exercise 5 -- Friendly negotiations : worksheet for exercise 6 -- How do you negotiate? : worksheet for exercise 7 -- The relative value of money : worksheet for exercise 8 -- Pricing exports : worksheet for exercise 9 -- Advertising campaigns : worksheet for exercise 10 -- Marketing mistakes : worksheet for exercise 11 -- Effective advertising : worksheet for exercise 12 -- Expatriate assignment and repatriation : worksheet for exercise 13 -- Social responsibility : it depends on your point of view : worksheet for exercise 14 -- Environmental concerns and advocacy : worksheet for exercise 15 -- Child labor and international managers : worksheet for exercise 16 -- What is bribery? : worksheet for exercise 17 -- Describing culture : worksheet for exercise 18 -- Diversity and cross-national management : worksheet for exercise 19 -- Cross-cultural leadership style : worksheet for exercise 20 -- Cross-cultural motivation : worksheet for exercise 21 -- Cross-cultural awareness quiz -- New behaviors -- Managing political risk : worksheet for exercise 24 -- Risk assessment and management : worksheet for exercise 25
ER  -