the production and consumption of meaning at work Brannan, Matthew J. editor Parsons, Elizabeth. editor Priola, Vincenza editor text enk Cheltenham (Inglaterra) Edward Elgar 2011 monographic eng xiv, 201 páginas cuadros, gráficas 1. Introduction / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola -- 2. Considering the 'Bigger Picture': Branding in Processes of Financialization and Market Capitalization / Hugh Willmott -- 3. Be Who You Want To Be: Branding, Identity and the Desire for Authenticity / Christopher Land and Scott Taylor -- 4. The Branded Self as Paradox: Polysemic Readings of Employee-Brand Identification / Sandra Smith and Margo Buchanan-Oliver -- 5. The Trouble with Employer Branding: Resistance and Disillusionment at Avatar / Jean Cushen -- 6. Internalizing the Brand? Identity Regulation and Resistance at Aqua-Tilt / Stephanie Russell -- 7. Recruitment and Selection Practices, Person-Brand Fit and Soft Skills Gaps in Service Organizations: The Benefits of Institutionalized Informality / Scott A. Hurrell and Dora Scholarios -- 8. The Brand I Call Home? Employee -- Brand Appropriation at IKEA / Veronika V. Tarnovskaya -- 9. Appropriating the Brand: Union Organizing in Front-line Service Work / Melanie Simms -- 10. Employer Branding and Diversity: Foes or Friends? / Martin R. Edwards and Elisabeth K. Kelan -- 11. Placing Branding within Organization Theory / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola. specialized editado por Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola Incluye referencias bibliográficas e índices Administración de productos Marcas de fábrica Mercadeo 9780857936226 9781849800921 CO-BoUCM 110412 20140903175040.0 spa