TY  - BOOK
AU  - Brannan,Matthew J.
AU  - Parsons,Elizabeth
AU  - Priola,Vincenza
TI  - Branded lives: the production and consumption of meaning at work
SN  - 9780857936226
PY  - 2011///
CY  - Cheltenham (Inglaterra)
PB  - Edward Elgar
KW  - Administración de productos
KW  - Marcas de fábrica
KW  - Mercadeo
N1  - Incluye referencias bibliográficas e índices; 1. Introduction / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola -- 2. Considering the 'Bigger Picture': Branding in Processes of Financialization and Market Capitalization / Hugh Willmott -- 3. Be Who You Want To Be: Branding, Identity and the Desire for Authenticity / Christopher Land and Scott Taylor -- 4. The Branded Self as Paradox: Polysemic Readings of Employee-Brand Identification / Sandra Smith and Margo Buchanan-Oliver -- 5. The Trouble with Employer Branding: Resistance and Disillusionment at Avatar / Jean Cushen -- 6. Internalizing the Brand? Identity Regulation and Resistance at Aqua-Tilt / Stephanie Russell -- 7. Recruitment and Selection Practices, Person-Brand Fit and Soft Skills Gaps in Service Organizations: The Benefits of Institutionalized Informality / Scott A. Hurrell and Dora Scholarios -- 8. The Brand I Call Home? Employee -- Brand Appropriation at IKEA / Veronika V. Tarnovskaya -- 9. Appropriating the Brand: Union Organizing in Front-line Service Work / Melanie Simms -- 10. Employer Branding and Diversity: Foes or Friends? / Martin R. Edwards and Elisabeth K. Kelan -- 11. Placing Branding within Organization Theory / Matthew J. Brannan, Elizabeth Parsons and Vincenza Priola
ER  -