01372nam a2200193Ia 450000500170000000800410001704000560005804100080011411000320012224500670015426000530022130000440027449000130031850007740033165000340110565000130113965000150115265000110116720140904080041.0130821s1995    xxu    gs           eng    aCO-BoUCMbspacJose A. Gerena (modificó)d[Nuevo]00aeng1 aPrentice Hall Video Library10aMarketing 2/Ec[videograbación]cPrentice Hall Video Library  aNueva York (Estados Unidos)bPrentice Hallc1995  a5 videocasete vhs 30 minutos c ue1 DVD  aABC News  aCassette 1 : Channel 1 Makes Controversial Debut. Sharing Sweet success. Bringing Fiber Optics to the Home./--/ Cassette 2 : Trend Trackers. Children's Influence on Parental Spending. Sunnyvale, CA is Model of Effective City Government. Cosmetic Companies Marketing to Ethnic Minorities. Ford Taurus Gets Best New Car Title. Full Moon Entertainment./--/ Cassette 3: Marketing "clear" Products. SouthWest Airlines. Co-Branding and the GM Credit Card. Companies Pay Feess to Get Products in Stores. R.H. Macy. The future of Television. Cigarette Price Wars./--/ Cassette 4: Blowing in the Wind. The Battle Over Home Shopping Stations. EuroDisney./--/ Cassette 5: AT T Plays It Smart With New Product Strategy. Holland "Worldwide" Connections. AT T Closing Your First Sale04aAdministración de empresas 04aMercadeo04aPublicidad04aVentas