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  <titleInfo>
    <title>Marketing 2/E</title>
  </titleInfo>
  <name type="corporate">
    <namePart>Prentice Hall Video Library</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Nueva York (Estados Unidos)</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1995</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">electronic</form>
    <extent>5 videocasete vhs 30 minutos c u 1 DVD</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">[videograbación]</note>
  <note type="statement of responsibility">Prentice Hall Video Library</note>
  <note>Cassette 1 : Channel 1 Makes Controversial Debut. Sharing Sweet success. Bringing Fiber Optics to the Home./--/ Cassette 2 : Trend Trackers. Children's Influence on Parental Spending. Sunnyvale, CA is Model of Effective City Government. Cosmetic Companies Marketing to Ethnic Minorities. Ford Taurus Gets Best New Car Title. Full Moon Entertainment./--/ Cassette 3: Marketing "clear" Products. SouthWest Airlines. Co-Branding and the GM Credit Card. Companies Pay Feess to Get Products in Stores. R.H. Macy. The future of Television. Cigarette Price Wars./--/ Cassette 4: Blowing in the Wind. The Battle Over Home Shopping Stations. EuroDisney./--/ Cassette 5: AT T Plays It Smart With New Product Strategy. Holland "Worldwide" Connections. AT T Closing Your First Sale</note>
  <subject>
    <topic>Administración de empresas</topic>
  </subject>
  <subject>
    <topic>Mercadeo</topic>
  </subject>
  <subject>
    <topic>Publicidad</topic>
  </subject>
  <subject>
    <topic>Ventas</topic>
  </subject>
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    <recordCreationDate encoding="marc">130821</recordCreationDate>
    <recordChangeDate encoding="iso8601">20140904080041.0</recordChangeDate>
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