TY  - BOOK
ED  - Prentice Hall Video Library
TI  - Marketing 2/E
T2  - ABC News
PY  - 1995///
CY  - Nueva York (Estados Unidos)
PB  - Prentice Hall
KW  - Administración de empresas
KW  - Mercadeo
KW  - Publicidad
KW  - Ventas
N1  - Cassette 1 : Channel 1 Makes Controversial Debut. Sharing Sweet success. Bringing Fiber Optics to the Home./--/ Cassette 2 : Trend Trackers. Children's Influence on Parental Spending. Sunnyvale, CA is Model of Effective City Government. Cosmetic Companies Marketing to Ethnic Minorities. Ford Taurus Gets Best New Car Title. Full Moon Entertainment./--/ Cassette 3: Marketing "clear" Products. SouthWest Airlines. Co-Branding and the GM Credit Card. Companies Pay Feess to Get Products in Stores. R.H. Macy. The future of Television. Cigarette Price Wars./--/ Cassette 4: Blowing in the Wind. The Battle Over Home Shopping Stations. EuroDisney./--/ Cassette 5: AT T Plays It Smart With New Product Strategy. Holland "Worldwide" Connections. AT T Closing Your First Sale
ER  -