TY  - BOOK
ED  - Prentice Hall Video Library
TI  - Corporate videos to accompany marketing. Joel Evans Barry Berman
PY  - 0000///[fecha desconocida]
CY  - [Lugar desconocido]
PB  - [Editorial desconocida]
KW  - Administración de empresas
KW  - Mercadeo
KW  - Publicidad
KW  - Ventas
N1  - Cassette 1: Lousiana-Pacific: A view of the Year 2000. Shering-Plough Corporation: Focal Point. Marketing Research Association: We Can Make a Difference. herman Miller: Environmental Initiatives. Roadway Package System: International Physical Distribution. Wellcome's Taiwan Growth. The Greeting Card Opportunity: Profits Are in the Cards. Parker Hannifin Corporation: Partnerships in Motion./--/ cassette 2: Gannett: Marketing effectively: Issues on marketing to women. Raychem Corporation: Corporate Film. Olsten Corporation: Added-Value partnerships. Allegheny ludlum: Imagine. Roadway Package System: The RPS Difference. Sea-land Service, Inc.: Ahead of the Wave. Nash Finch: Overview Show. Tandy Corporation: Incredible Universe
ER  -