TY  - BOOK
AU  - De Kare-Silver,Michael
TI  - E-shock : the new rules-Internet strategies for retailers and manufacturers 
SN  - 0814471161
U1  - 658.8 20
PY  - 2001///
CY  - Nueva York (Estados Unidos)
PB  - american management association
KW  - Comercio electrónico
KW  - Mercadeo por internet
KW  - Comercio minorista
KW  - Estrategias de mercadeo
N1  - Incluye referencias bibliográficas e índices; The new rules of the game -- Overview: the key conclusions -- Definitions and consumer trends -- Learning from the pioneers in electronic selling -- Future growth of electronic shopping: look out for 2005! -- The ES test: how to tell how much your business is going to be affected -- How can retailers respond? -- Ten strategic options for retailers -- The store of the future -- Rapidly improving technology meets growing consumer demand -- The world is changing: assets to knowledge -- Structural difficulties with the internet will be overcome -- How can manufacturers respond? -- Ten strategic options for manufacturers -- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising the organisation -- The next wave in electronic shopping -- The battle for the digital consumer--a case study -- The retailer dilemma--can shops still be profitable? -- Retail banking case study
UR  - http://catdir.loc.gov/catdir/toc/fy034/00135341.html
ER  -