01452cam a2200229 a 450000500170000000800410001702000150005802000180007304000390009104100080013010000230013824501670016126000560032830000440038450000220042852005980045065000320104865000520108065000390113265000220117170000290119320151030144239.0151030s        xxuao  fr     001 0 eng d  a0385512074  a9780385512077  aCO-BoUMCcSaul NiñodSaul Niño0 aeng1 aKelley, Tomd1955-14aThe ten faces of innovationbIDEO's strategies for beating the devil's advocate & driving creativity throughout your organizationcTom Kelly with Jonathan Littman  aNew York (Estados Unidos)bCurrency Doubledayc2005  axi, 273 páginasbilustraciones, fotos  aIncluye índice.  aReveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.7 aEfectividad organizacional  7aInnovaciones tecnológicas xAspectos sociales 7aEfectividad en las organizaciones  7aProductos nuevos 1 aLittman, Jonathand1958-