The IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization Kelley, Tom 1955- creator Littman, Jonathan 1958- text xxu New York (Estados Unidos) Currency Doubleday 2005 monographic eng xi, 273 páginas ilustraciones, fotos Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description. specialized Tom Kelly with Jonathan Littman Incluye índice. Efectividad organizacional Innovaciones tecnológicas Aspectos sociales Efectividad en las organizaciones Productos nuevos 0385512074 9780385512077 CO-BoUMC 151030 20151030144239.0