TY  - BOOK
AU  - Akerlof,George A.
AU  - Shiller,Robert J.
TI  - Phishing for phools: the economics of manipulation and deception
SN  - 9780691168319 
U1  - 330.01 20
PY  - 2015///
CY  - Princeton (Nueva Jersey, Estados Unidos)
PB  - Princeton University Press
KW  - Economía
KW  - Aspectos psicológicos
KW  - Libre empresa
KW  - Análisis de mercadeo
KW  - Comportamiento del consumidor
KW  - Consumidores
KW  - Actitudes
N1  - Incluye referencias bibliográficas
N2  - Akerlof and Shiller argue that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Based on the intuitive idea that markets both give and take away, they show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. In doing so they explain a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation
ER  -