@book{304656,
	author = {Lowy, Alex and Hood, Phil},
	title = {The power of the 2x2 matrix },
	publisher = {Jossey-Bass},
	year = {2004},
	series = {Jossey-Bass. Business & management series},
	address = {San Francisco (California, Estados Unidos)},
	note = {Incluye índice}
}