successfully launching new ventures Barringer, Bruce R. creator Ireland, R. Duane text bibliography xxu Boston (Massachusetts, Estados Unidos) Pearson 2016 Quinta edición monographic eng xix, 568 páginas ilustraciones Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index. specialized Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University Incluye referencias bibliográficas e índices y glosario Emprendimiento empresarial Empresas comerciales Nuevas empresas 9780133797190 (5a.Ed.) 2014016425 CO-BoUCM 170502 20170502091649.0 18137151 spa