00781cam a22002294i 45000010009000000050017000090080041000260100017000670200018000840200015001020400050001170410008001671000021001752450142001962500008003382600037003463000039003836500035004226500034004577000022004917000038005131788910120170523074355.0130917s2015 at a b 001 0 eng d a 2013950682 a9781133587675 a1133587674 aCO-BoUCMbspacSandra PalaciodSandra Palacio0 aeng1 aKardes, Frank R.10aConsumer behavior cFrank R. Kardes, University of Cincinnati, Maria L. Cronley, Miami University, Thomas W. Cline, Saint Vincent College a2e. aAustraliabCenage Learningc2015 axxii, 550 páginasbilustraciones17aComportamiento del consumidor 27aAdministración de empresas 1 aCronley, Maria L.1 aCline, Thomas W.q(Thomas Warren)