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  <titleInfo>
    <title>Consumer behavior</title>
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  <name type="personal">
    <namePart>Kardes, Frank R.</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Cronley, Maria L.</namePart>
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  <name type="personal">
    <namePart>Cline, Thomas W. (Thomas Warren)</namePart>
  </name>
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    <place>
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    <publisher>Cenage Learning</publisher>
    <dateIssued>2015</dateIssued>
    <edition>2e.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxii, 550 páginas ilustraciones</extent>
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  <note type="statement of responsibility">Frank R. Kardes, University of Cincinnati, Maria L. Cronley, Miami University, Thomas W. Cline, Saint Vincent College</note>
  <subject authority="">
    <topic>Comportamiento del consumidor</topic>
  </subject>
  <subject authority="">
    <topic>Administración de empresas</topic>
  </subject>
  <identifier type="isbn">9781133587675</identifier>
  <identifier type="isbn">1133587674</identifier>
  <identifier type="lccn">2013950682</identifier>
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    <recordIdentifier>17889101</recordIdentifier>
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