00722cam a2200217 a 45000010009000000050017000090080041000260100017000670200027000840200027001110200026001380400050001640410008002141000025002222450101002472500019003482600030003673000040003976500027004377000040004641729386420170601112116.0170515s2012 enka rb 001 0 eng  a 2012018941 a9780415533355 (4a.Ed.) a9780415533379 (4a.Ed.) z9780203082812 (ebook) aCo-BoUCMbspacSandra PalaciodSandra Palacio0 aeng1 aChaffey, Daved1963-10aEmarketing excellencebplanning and optimizing your digital marketingcDave Chaffey and PR Smith aFourth edition aLondon bRoutledgecc2012 axxiii, 613 páginasbilustraciones17aMercadeo por internet 1 aSmith, P. R.q(Paul Russell)d1957-