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  <titleInfo>
    <nonSort>The </nonSort>
    <title>design of business</title>
    <subTitle>why design thinking is the next competitive advantage</subTitle>
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  <name type="personal">
    <namePart>Martin, Roger L.</namePart>
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    <place>
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    <publisher>Harvard Business Press</publisher>
    <dateIssued>2009</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>xiii, 191 páginas ilustraciones</extent>
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  <note type="statement of responsibility">Roger Martin</note>
  <subject authority="">
    <topic>Aptitud creadora en los negocios</topic>
  </subject>
  <subject>
    <topic>Pensamiento lateral</topic>
  </subject>
  <subject authority="">
    <topic>Pensamiento creativo</topic>
  </subject>
  <subject authority="">
    <topic>Administración del conocimiento</topic>
  </subject>
  <subject authority="">
    <topic>Administración</topic>
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  <identifier type="isbn">9781422177808</identifier>
  <identifier type="lccn">2009021389</identifier>
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