its sources and manifestations Oreg, Shaul 1970- creator Goldenberg, Jacob 1962- text xxu Chicago (Estados Unidos) The University of Chicago Press 2015 monographic eng 205 páginas ilustraciones It's not the innovation, it's the adopter: why some people are more likely than others to resist. -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation. -- It's not what you introduce, it's how you do it: the process of innovation introduction. -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance. -- Lagging-innovation in disguise. -- Resistance and the dangers of negative word of mouth. -- The dual market affect. Shaul Oreg y Jacob Goldenberg Innovaciones Innovaciones tecnológicas Aspectos sociales Innovaciones tecnológicas Aspectos psicológicos 9780226632605 2014033480 CO-BoUCM 171003 20171012122333.0 spa