TY  - BOOK
AU  - Oreg,Shaul
AU  - Goldenberg,Jacob
TI  - Resistance to innovation: its sources and manifestations
SN  - 9780226632605
PY  - 2015///
CY  - Chicago (Estados Unidos)
PB  - The University of Chicago Press
KW  - Innovaciones
KW  - Innovaciones tecnológicas
KW  - Aspectos sociales
KW  - Aspectos psicológicos
N1  - It's not the innovation, it's the adopter: why some people are more likely than others to resist. --; What's in it for me, and what do i have to lose? : practical reasons for resisting innovation. --; It's not what you introduce, it's how you do it: the process of innovation introduction. --; Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance. --; Lagging-innovation in disguise. --; Resistance and the dangers of negative word of mouth. --; The; dual market affect
ER  -