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  <titleInfo>
    <nonSort>B2S </nonSort>
    <title>business to social</title>
    <subTitle>marketing digital para empresas y personas</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Business to social</title>
  </titleInfo>
  <name type="personal">
    <namePart>Pablo Adán</namePart>
  </name>
  <name type="personal">
    <namePart>Arancibia, Roberto</namePart>
  </name>
  <name type="personal">
    <namePart>López, Alexis</namePart>
  </name>
  <name type="personal">
    <namePart>Sospedra, Rafael</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Alfaomega</publisher>
    <publisher>Libros RC</publisher>
    <dateIssued>2016</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>xv, 238 páginas</extent>
  </physicalDescription>
  <note type="statement of responsibility">Pablo Adán ... [y otros.]</note>
  <subject authority="">
    <topic>Mercadeo</topic>
  </subject>
  <subject authority="">
    <topic>Mercadeo por internet</topic>
  </subject>
  <subject authority="">
    <topic>Comercio electrónico</topic>
  </subject>
  <subject authority="">
    <topic>Administración de empresas</topic>
  </subject>
  <identifier type="isbn">9789587781212</identifier>
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    <recordCreationDate encoding="marc">180417</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180417093719.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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