01539cam a2200277 a 45000010009000000050017000090080041000260100017000670200015000840200027000990350023001260400044001490410008001932450071002012500022002722600035002943000038003295050549003675460022009166500090009386500043010286500070010716500034011417000033011757100053012081448915020190318144801.0190318s2000    dcua     b    001 0 eng d  a  2006280297  a0899643515  a9780899643519 (3a.Ed.)  a(OCoLC)ocm45113691  aCO-BoUCMcSaul NiñodSaul Niñobspa0 aeng00aHandbook of institutional advancementcPeter McE. Buchanan, editor  aTercera edición  a[Washington, D.C.]bCasec2000  axix, 564 páginasbilustraciones0 aThe environment and the changing face of advancement / Peter McE. Buchanan, editor -- Leadership and management / Eric C. Johnson, editor -- Communications / Roger L. Williams, editor -- Alumni relations / Steve Grafton, editor -- Educational fund raising / Michael J. Worth, editor -- Marketing and advancement / Larry D. Lauer, editor -- Advancement services / John H. Taylor, editor -- Advancement on special sectors of education / Patricia King Jackson, editor -- The role of key institutional leaders in advancement / Linda Weimer, editor.  aTexto en inglés 7aComunicación en la administración pública xRelaciones publicaszEstados Unidos 7aRelaciones públicas zEstados Unidos 7aPlanificación empresarial xRelaciones publicaszEstados Unidos 7aAdministración de empresas 1 aBuchanan, Peter McE.eeditor2 aCouncil for Advancement and Support of Education