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  <titleInfo>
    <title>Handbook of institutional advancement</title>
  </titleInfo>
  <name type="personal">
    <namePart>Buchanan, Peter McE.</namePart>
    <role>
      <roleTerm type="text">editor</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Council for Advancement and Support of Education</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">dcu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Washington, D.C.]</placeTerm>
    </place>
    <publisher>Case</publisher>
    <dateIssued>2000</dateIssued>
    <edition>Tercera edición</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 564 páginas ilustraciones</extent>
  </physicalDescription>
  <tableOfContents>The environment and the changing face of advancement / Peter McE. Buchanan, editor -- Leadership and management / Eric C. Johnson, editor -- Communications / Roger L. Williams, editor -- Alumni relations / Steve Grafton, editor -- Educational fund raising / Michael J. Worth, editor -- Marketing and advancement / Larry D. Lauer, editor -- Advancement services / John H. Taylor, editor -- Advancement on special sectors of education / Patricia King Jackson, editor -- The role of key institutional leaders in advancement / Linda Weimer, editor.</tableOfContents>
  <note type="statement of responsibility">Peter McE. Buchanan, editor</note>
  <note>Texto en inglés</note>
  <subject authority="">
    <topic>Comunicación en la administración pública</topic>
    <topic>Relaciones publicas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject authority="">
    <topic>Relaciones públicas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject authority="">
    <topic>Planificación empresarial</topic>
    <topic>Relaciones publicas</topic>
    <geographic>Estados Unidos</geographic>
  </subject>
  <subject authority="">
    <topic>Administración de empresas</topic>
  </subject>
  <identifier type="isbn">0899643515</identifier>
  <identifier type="isbn">9780899643519 (3a.Ed.)</identifier>
  <identifier type="lccn">2006280297</identifier>
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    <recordCreationDate encoding="marc">190318</recordCreationDate>
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    <recordIdentifier>14489150</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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