TY  - BOOK
AU  - Buchanan,Peter McE
ED  - Council for Advancement and Support of Education
TI  - Handbook of institutional advancement
SN  - 0899643515
PY  - 2000///
CY  - [Washington, D.C.]
PB  - Case
KW  - Comunicación en la administración pública
KW  - Relaciones publicas
KW  - Estados Unidos
KW  - Relaciones públicas
KW  - Planificación empresarial
KW  - Administración de empresas
N1  - The environment and the changing face of advancement / Peter McE. Buchanan, editor -- Leadership and management / Eric C. Johnson, editor -- Communications / Roger L. Williams, editor -- Alumni relations / Steve Grafton, editor -- Educational fund raising / Michael J. Worth, editor -- Marketing and advancement / Larry D. Lauer, editor -- Advancement services / John H. Taylor, editor -- Advancement on special sectors of education / Patricia King Jackson, editor -- The role of key institutional leaders in advancement / Linda Weimer, editor
ER  -