@book{320936,
	author = {Hiebing, Roman G and Cooper, Scott W.},
	title = {The successful marketing plan},
	publisher = {McGraw-Hill},
	year = {2012},
	address = {Nueva York},
	edition = {4a.Ed.},
	note = {Bibliografía Básica - Escuela de Administración - Pregrado en Marketing y Negocios Digitales}
}