@book{321114,
	author = {Pride, William M. and Ferrell, OC},
	title = {Marketing principles},
	publisher = {Cengage},
	year = {2018},
	address = {Australia},
	edition = {3a.Ed.},
	note = {Bibliografía Básica - Escuela de Administración - Pregrado en Marketing y Negocios Digitales}
}