00823nam a22002057a 450000500170000000800410001702000180005802000190007604000410009504100080013624501350014426000420027930000210032149000670034250400530040965000540046265000500051670000230056670000280058920260119111240.0230825b           ||||| |||| 00| 0 eng d  a9789814596473  a 9789814619479  aCO-BoUCMcDavid MorenodDavid Moreno  aeng14aThe history of marketing science / ceditors, Russell S. Winer, New York University, USA, Scott A. Neslin, Dartmouth College, USA.  aNew Jersey bWorld Scientificc[2014]  axxv, 502 Paginas  a World scientific-Now publishers series in businessx2251-3442  aIncluye referencias bibliográficas e índices17aInvestigación de mercados xGestiónxHistoria17aMercadotecnia  xEstudio y docenciaxHistoria1 a Winer, Russell S.1 aNeslin, Scott A.d1952-