TY  - BOOK
AU  - Kawamura,Yuniya
TI  - Doing Research in Fashion and Dress : an Introduction to Qualitative Methods
SN  - 9781350089792
PY  - 2020///
CY  - London 
PB  - Bloomsbury Publishing 
KW  - Diseño y teoría de moda
KW  - Productos y procesos textiles
KW  - Investigación en moda
N1  - Intro; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; The history of fashion and dress studies; The use of terminologies; Making fashion/dress studies a legitimate academic discipline; Outline of the book; Conclusion; Guide to further reading; Chapter 1: Theory and Practice; What is social scientific research?; What is a theory?; Understanding the meaning of a fashion theory; Theory and methods; Conclusion; Guide to further reading; Chapter 2: Research Process; Awareness of objectivity and empiricism; Research process; Source evaluation, plagiarism, and ethical issues

ConclusionGuide to further reading; Chapter 3: Ethnography; A brief history of ethnography; Preparing for ethnography; Doing ethnography; Making analysis of ethnographical data; Shukla's study on costume and identity with case studies; Hamilton and Hamilton's seminal work on the Thai Karen dress; Conclusion; Guide to further reading; Chapter 4: Survey Methods; What is a survey method?; Crane's focus group study on fashion magazine readers; Ting, Goh, and Mohd's study on Malaysian consumers' luxury purchase using Likert scale; Conclusion; Guide to further reading

Chapter 5: Semiotics/SemiologySaussure's theory of signs; Barthes's contribution to fashion and dress studies; Hardy and Corone's study on the changing semiotics of the surgical dress; Lehmann's semiotic study on Alfred Hitchcock's movie; Barnard's focus on semiotics in social interaction; Semiotic analysis of advertising and photograph images; Semiotics, structuralism, and post-structuralism; Conclusion; Guide to further reading; Chapter 6: Object-Based Research; What is object-based research?; The historical development of object-based research

Making object-based research interdisciplinaryConclusion; Guide to further reading; Chapter 7: Online Research and Ethnography; Part I: Using online sources for research; Part II: Using social media as object of research; Conclusion; Guide to further reading; Chapter 8: Other Methodologies; Archival records and historical research; Oral history/narrative and sartorial biography; Written documents and literary sources; Ethnomethodology; Cross-national or cross-cultural research; Visual and audio materials; Triangulation; The integration of qualitative and quantitative methods; Conclusion
ER  -